Monday, May 7, 2012

Thoughts on... Sam Upton & The Pollywaffles – We Make No Apology


Sam Upton's 2010 debut solo package We Make No Apology went by with little acknowledgement of it's own existence. It was quietly 'launched' at a show for his band (Manchester Mourning) and, apparently, three people bought a copy on the night. You can probably now find it at the back of Tommy Gun Record's local rack but you'd be forgiven for skipping over the plain, sticky-taped paper product. "2 albums in 1" the front declares.



We Make No Apology is completely self-aware. The plain white packaging reveals itself to be an imitation 12" sleeve, with a secondary windowed sleeve inside holding the CD. Two albums, two sides; a small paper insert to match. The front cover boasts "Quantity Low Quality", an honest statement. This is bedroom pop to a fault.

The first 'album' on the disc is Samuptonamonagroanamysharonadaytona500. 'Annoying Intro' is a kitschy 80s interpretation of 'future space music', that kind of synth bridge music usually found in educational videos from the era; those educational videos still shown in schools today. Where the album first reveals its preoccupation with wasteful bureaucracy and middle/upper-class misgivings, its still playful: "Trendy Salamanca, trendy Salamanca; rhymes with something else." There's a subtle humour at work.

Everything bleeds on. 'The 2nd Intro', naturally, follows the annoying, while the high society disillusionment is traced further into 'Mates With Moorilla':
"Sitting in Salamanca, Sipping a latte,
Outside a cafe, with Brian Richie
Talking about the arts, and his biodegradable house.
"
I'm not sure of Upton's intentions here – it's mostly just low level annoyance at the Art World's equivalent to "the Man" – but it's worth pointing out that this was all written prior to MONA's opening; and that's mostly worth mentioning in the context of Hobart 2012's minor backlash against the art gallery behemoth.[citation needed] Later, 'Friends With Federal' charts a similar course to 'Moorilla', lined with poker machine ka-chings! where the latte sips previously sat.

In the midst of this home produced electronic pop showcase comes 'Ruining The Mood' and... it's all in the name. It's a bit of a fucked-up Sci-Fi rollercoaster, changing the pace for 'Spacious Audacious', a brief track that touches on indulgent rocketship wank (read: Sonic Youth's 'Providence'). And indeed, much of this album comes off as reverential satire of the indie rock canon. One track references the fade-in/fade-out/fade-in-again intro of 'Some Girls Are Bigger Than Others', except in the outro; while dialogue concerning "that guy from the Velvet Underground" etc pops up elsewhere.

The most noticeable hallmark of this album is its self-effacing humour and reflexivity. Samuptonamonagroanamysharonadaytona500 is so deliberately plotted and aware of its virtues, aware of its own slight silliness and bedroom niche. It never hides song-writing behind lo-fi gimmick – a commonplace pitfall for this kind of no-budget pop – and instead chooses to take this self-referential approach. Making note after note of your own album on your own album isn't exactly groundbreaking by any means, but it provides something of a conceptual framework for Upton to play with.

Side 2, Morov Thesame, is almost completely forgettable. The humour, although still self-aware and toying with the form, is mostly one-shot. 'Roundup To The Nearest Minute' clocks in at 59 seconds, while 'Track 4' only exists to inform you that track four has been deleted. Although Side 1 featured passable, melodious bedroom pop, Morov Thesame is just lo-fi cleverisms ad neuseum. The joke isn't funny anymore.

More than sixty minutes of this sonically limited pop is too much. It becomes wearisome beyond the first "album" and regardless of its excess, Morov Thesame isn't particularly worth revisiting. You could scrap the entire second half of We Make No Apology and present a solid debut. This is bedroom pop to a very considered fault. It is amateurish and sometimes grating, enjoyable and worth engaging.


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You can download a new Sam Upton & The Pollywaffles album for free here.

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